Episode 57: Amanda Watson – StyleForIt plus size fashion

Amanda Watson has 20 years of experience in apparel buying, merchandising, and wholesale in San Francisco. She has worked for major fashion lines throughout her career, including Macy’s West, Donna Karan, and Ralph Lauren.

She was working at IGIGI Dresses when she came up with the idea for StyleForIt — an online site where plus size women can consign and buy pre-owned current fashion sizes 12–32 — to provide a resale space for the expanding category of Plus Fashion.

On this episode, Amanda shares why she decided to open up her own fashion business, some of the business successes and challenges she’s faced since then, and how her business continues to evolve and grow. Learn more about www.styleforit.com or via email at hello@styleforit.com.